SAN FRANCISCO--In his keynote session for the Casual Games Summit 2008, PlayFirst CEO John Welch talked about "The Promise of Casual Games"--the "promise" being that the once scoffed-at genre will soon eclipse hard-core gaming as nongamers flock to it.
"Casual games are really, really big. You can tell just by the size of the room we're in this year," Welch told a packed room at the summit, taking place here as part of this year's Game Developers Conference. "The point here is we have the opportunity to elevate video games to become a first-tier form of entertainment, like TV. We will have succeeded when 'casual games' goes away as a category, and 'hard-core games' is the niche."
One of the big problems is that it's hard to define what a casual game actually is, Welch told the audience. "For a long time, what dominated our industry was 'Try before you buy' games. What was a casual game? It was a game with a Web version, and to download the full version you paid $20," he reminisced. These days, casual games can only be loosely defined as those titles that are friendly to new or occasional users, and are intuitive and accessible.