It is whispered that PopCap is about to be bought for $1 billion. And not only whispered, but it is already reported by Techcrunch.

Now the public is making guesses who could be this buyer ready to pay such a large sum for PopCap Games. It was bruited about that Zynga had intended to become this offtaker, but the price appeared too heavy for them. Another potential PopCap owner is Electronic Arts company, but in comparison with their own estimation $1 billion accounts for one-fifth. It is evidently very expensive for them as well. Lately several Asian companies have been regular investors of PopCap Games. Perhaps, one of them is the best candidate.

PopCap is reported to generate an annual gain of $100 - 150 million. Thus $1 billion can be treated as a pretty swollen price. Therefore one will more like believe another gossip, that all this advertizing campaign is just a publicity stunt or somebody's myth.

It is widely known that PopCap's projects such as Zuma, Bejeweled and Plants vs. Zombies are real hits. But the company's evident shortcoming is that it is too slack in making bestsellers with only one red-hot game per some years. Developing such a project is always under enormous pressure and the business struggle is extremely strong nowadays. Nevertheless, having proved themselves as gold standard developers, PopCap Games is still an article of value. And it would be hardly surprising if the company is bought for the posted price of $1 billion.